Internationalization: Many franchise companies are looking to expand internationally, taking advantage of new markets. This brings challenges related to managing cultural differences, local laws and market dynamics.

Customer Experience (CX): Delivering a positive customer experience is critical to the success of any franchise business. Companies are investing more and more in optimizing customer experience through better services, customization and digital interaction.

From Selection to Franchisee Training: The choice of franchisee partners is crucial to the success of the franchise. Finding individuals who are qualified, motivated and able to follow the business model is of paramount importance. Similarly, ensuring that franchisees are properly trained to manage their store or business is essential for maintaining brand standards and consistency.

Speakers:

· Roberto Ronchi, CEO, Anytime Fitness

· Pietro Nicastro, CEO & Founder, Löwengrube

· Micaela Cappello, Purchasing and Marketing Manager, BRICO IO

· Giuseppe Filosa, Country Manager Italy, Mail Boxes Etc. Italia

Moderator: Sergio Luciano, Direttore Responsabile, Economy e Investire