Retail Tool

It is the new section of Salone Franchising Milano dedicated to companies, initiatives and operators who offer services for the trade chain.

Sfm’s cornerstones are and remain the franchisors, the exhibitors who take part in the trade fair to offer retail formats and ideas. From the edition 2014, next to them the Salone organizes a new path: the Sfm Retail Tool, which welcomes and values all retail and franchising services in various capacities in the trade fair.

  • latest technologies,
  • companies who design and build up shops, exhibitions, merchandising,
  • marketing and geomarketing suppliers for retail, for services such as energy, sales network training, or financial services, web companies, e-commerce and retail Branding,
  • consultation for those who wish to open or relaunch their own company.

The Sfm Retail Tool arises from the evolution of several successful initiatives launched during previous editions, especially the Innovation Retail Lab, dedicated to advanced technologies for retail and the Franchising Factory, which is a free counseling service invented and offered by Sfm, for those who want to become franchisors or franchisees.



All fixed and mobile solutions related to operation and communication management, both back end and front end. A category that includes Wi-Fi, digital signage, radio streaming, inventory management, incoming deliveries, product supply in other retail stores, up to Crm, fidelity card management.


All pos, mobile pos, Bfc pos, check out and self check out systems, cash tunnel, couponing totems and signature pads.


Virtual fitting room and magic mirror, touch screen display and app, augmented reality, QR code and Nfc tag, Rfid bracelets and technogadgets to print with the 3D printers.

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